This logo is part of the Too Faced cosmetics brand. The black and white concept gives the logo and sharp and clean look. However, this logo manages to stand out due to the animated curvaceous woman in the middle. This image makes the target market (women) feel as if they will have the confidence of the animated woman by using the products although they do not have the same figure as her. Therefore, women will believe that by using this brand they will feel glamorous and have a high self esteem. The company have been intelligent in naming the brand 'Too faced' because consumers are manipulated into having a second or 'two' faces.